Consumers are much more knowledgeable about their market, make decisions based on facts as opposed to emotion, and are motivated by different factors compared to a typical consumer.
You need to reach a very specific target audience with precise messages, at the right time.
To achieve this, you need a formidable marketing agency. But how do you find one?
I have shared some of my thoughts on what I believe are the key things to look for when choosing a Hull marketing agency that will truly be able and willing to help you succeed.
Making the connection
Finding an agency with experience and demonstrated success is a good start, but it doesnt guarantee theyre the right match for you.
Partnering with a digital marketing agency can help augment your internal teams capabilities or fill gaps in your skillset.
Regardless of how much industry expertise and experience an agency may have, your customers are as unique as your business, so a copy and paste approach will not work.
If you dont feel a connection with them, then they are not the right Hull marketing agency for you.
Developing a strategy
A good agency will take the necessary time to create a strong strategy and clear customer profile, as it is the only way that the correct channel plan can be created ensuring your audience see the right message, in the right place at the right time.
Don't be blinded by the tactics some agencies will offer as, without a robust marketing strategy, you will just be wasting your money and time.
A good marketing agency knows that tactics are useless without a sound strategy underpinning it all.
Focused on ROI
Robust ROI measurements are an absolute necessity and, if they dont have the appropriate measures in place, walk away.
Do they talk about proving ROI? You are likely looking for an agency who can prove the ROI for inbound marketing.
Ask for details about past client campaigns, including ROI, performance metrics, and hard numbers.
You want someone analytical and who loves numbers to work on your paid search campaign.
This means that any activity must provide strong returns, absorbing management fees comfortably within those returns.
The marketing challenges your company faces are continually evolving.
Theres no shame in partnering with a digital marketing agency instead of doing it all yourself.
Its a marketing agency's job to take work off your plate.
Even if you have an in-house marketing person or team!, it might be time to think about partnering with an expert.
This decision could have a large impact on the growth of your company or the program that you are managing.